Saurav Mehra, Author at Brands Scroll

Bisleri commands roughly 36-40% of India’s organized packaged water market on its own, and the top three brands together control…

India’s fruit juice market crossed $5.2 billion in 2024 and continues climbing steadily, fueled by something more interesting than simple…

Two brands alone account for more than 80% of India’s entire instant soup market — a level of concentration even…

Indians consume over 3 million tonnes of ghee a year, and prices for it now range anywhere from ₹400 to…

Red Bull commands roughly 61% of India’s entire energy drink market — a level of single-brand dominance that dwarfs even…

India’s mixed dal market alone is worth well over ₹118 billion and growing at a steady clip, driven by something…

India’s cooking oil market moves roughly 24 million tonnes a year, and yet the vast majority of that volume flows…

Two brands alone account for roughly 40% of India’s entire potato chips market, and the top five combined control nearly…

One company controls roughly three-quarters of India’s entire breakfast cereal market — a dominance so pronounced that its own leadership…

Author: Saurav Mehra