Woodland’s rugged outdoor positioning and international-sounding name lead many people to assume it is a Canadian or European brand. It is not.
Short Answer: Woodland is a brand created and owned by Aero Club — an Indian company based in New Delhi. The brand was established in 1992 and is 100% Indian-owned.
Woodland Brand Overview
| Detail | Information |
| Brand Name | Woodland |
| Founded | 1992 |
| Origin | New Delhi, India |
| Parent Company | Aero Club (Wood Land Shoes Private Limited) |
| Founders | Harkirat Singh and family |
| Products | Footwear, apparel, accessories, equipment |
| Positioning | Premium outdoor and adventure lifestyle brand |
| India Stores | 500+ exclusive stores across India |
| Global Presence | 25+ countries |
The Origin Story
Woodland’s story is rooted in the leather footwear business. The Aero Club family had been in the leather and footwear manufacturing business for decades before launching Woodland as a distinct premium brand in 1992.
The brand’s inception had an interesting Canada connection — Aero Club had been manufacturing shoes for a Canadian company, and the quality of Russian leather used in production led to the creation of a distinctly rugged, outdoor-focused product range. When the decision was made to launch an independent Indian brand, the founders chose a name and identity that evoked the Canadian wilderness and outdoor adventure lifestyle — hence “Woodland.”
The green and yellow colour scheme, the distinctive logo, and the focus on durable leather boots made for rugged terrain created an immediately recognisable brand identity. Woodland became the go-to brand for trekking, hiking, and outdoor activities in India — at a time when very few brands addressed that niche.
In 2006, Woodland expanded beyond footwear into apparel and accessories — creating a full outdoor lifestyle brand encompassing jackets, cargo pants, backpacks, and adventure gear.
Who Owns Woodland Today?
Woodland is owned by Aero Club — specifically under Wood Land Shoes Private Limited — headquartered in New Delhi. Harkirat Singh, the Managing Director, has led the brand’s expansion from a single shoe range to a complete outdoor lifestyle portfolio. The brand exports to 25+ countries and competes globally with the world’s leading outdoor brands.
Final Verdict
Woodland is a 100% Indian brand — founded, owned, and operated by the Aero Club family from New Delhi. Despite the Canadian-inspired identity and international positioning, Woodland is genuinely homegrown.
Frequently Asked Questions (FAQs)
Q: Is Woodland an Indian brand?
A: Yes — Woodland was founded in 1992 and is 100% owned by Aero Club (Wood Land Shoes Private Limited) — an Indian company from New Delhi.
Q: Who owns Woodland?
A: Aero Club, owned by the Harkirat Singh family, headquartered in New Delhi.
Q: Is Woodland a Canadian brand?
A: No. Woodland is Indian-owned. The Canadian-inspired name and identity were chosen to evoke outdoor adventure positioning.
Q: What does Woodland sell?
A: Premium outdoor footwear, apparel, backpacks, accessories, and adventure gear.
Q: How many Woodland stores are there in India?
A: 500+ exclusive stores across India, with presence in 25+ countries globally.