Brand Ambassador Of Vivo Mobile In India

Vivo — the Chinese smartphone giant founded in 2009 and one of India’s top five smartphone brands — has built its India presence on two core pillars: camera innovation and emotional brand storytelling. Since entering India in 2014, vivo has consistently used high-profile Bollywood celebrities and cricket stars as brand ambassadors to connect with its target audience — aspirational Indian consumers who value both technology and lifestyle appeal.

Vivo’s ambassador strategy in India is carefully segmented by product series. The premium V Series (known for ZEISS camera technology and portrait photography) is represented by aspirational Bollywood couples. The mass-market Y Series is fronted by youth icons with strong social media followings. This multi-ambassador, multi-segment approach allows Vivo to speak directly and authentically to each of its distinct consumer groups — from a college student buying their first selfie phone to a professional seeking premium camera performance.

Current Brand Ambassadors of Vivo India (2025–2026)

1. Sidharth Malhotra and Kiara Advani — Vivo V Series (September 2025)

In September 2025, Vivo India made its most significant ambassador appointment in recent years by onboarding Bollywood power couple Sidharth Malhotra and Kiara Advani as brand ambassadors for the vivo V Series. Their debut campaign was tied to the launch of the vivo V60, centred on the phone’s signature ZEISS camera system and AI Portrait capabilities.

Geetaj Chanana, Head of Corporate Strategy at Vivo India, announced the partnership with the statement: ‘At vivo, our philosophy has always been about creating technology that empowers people to connect, express, and celebrate life’s meaningful moments. We are delighted to welcome Sidharth and Kiara to the vivo family, two individuals whose authenticity and inspiring journey resonate strongly with our brand values.’

Why Sidharth Malhotra and Kiara Advani?

The choice of Sidharth Malhotra and Kiara Advani — a real-life married couple — is deeply aligned with the V Series’ core brand positioning around genuine connection, personal expression, and life’s meaningful moments. Their on-screen and off-screen chemistry makes them perfect faces for a smartphone brand centred on portrait photography and capturing authentic emotions. Their combined social media following of over 100 million resonates powerfully with vivo’s primary demographic of aspirational young Indian consumers aged 20–35.

Sidharth Malhotra: At a Glance

Sidharth Malhotra (born January 16, 1985, in New Delhi) is a Bollywood actor known for his roles in Student of the Year (2012), Hasee Toh Phasee (2014), Brothers (2015), Shershaah (2021 — playing Param Vir Chakra hero Vikram Batra), and Mission Impossible: Dead Reckoning (2023 promotional appearances). He married actress Kiara Advani in February 2023. With over 32 million Instagram followers, he is a prominent face for premium lifestyle brands in India.

Kiara Advani: At a Glance

Kiara Advani (born July 31, 1992, in Mumbai) is one of Bollywood’s most popular and commercially successful actresses of her generation. Known for Kabir Singh (2019), Good Newwz (2019), Shershaah (2021), Bhool Bhulaiyaa 2 (2022), Satyaprem Ki Katha (2023), and Don 3 (2025), she commands over 40 million Instagram followers and is consistently ranked among India’s most influential celebrities. Her brand portfolio includes L’Oréal, Nykaa, Manish Malhotra, and now Vivo India.

2. Suhana Khan — Vivo Y Series (November 2024)

In November 2024, Vivo India appointed Suhana Khan — daughter of Bollywood megastar Shah Rukh Khan and actress known for her role in Zoya Akhtar’s The Archies (2023) — as the brand ambassador for its Y Series smartphones. Her debut campaign launched alongside the Vivo Y300, available from ₹21,999, reinforcing the Y Series’ identity as a stylish, youth-driven, affordable smartphone lineup.

Suhana Khan brings with her the combined appeal of a famous lineage, a rapidly growing personal following of over 4 million Instagram followers, and a fresh face-of-a-generation positioning that perfectly suits the Y Series’ target audience of college students, first-time smartphone buyers, and young working professionals in India’s Tier 1, 2, and 3 cities.

Complete Timeline: Vivo Brand Ambassadors in India (2016–2026)

Notable Past Brand Ambassadors of Vivo India

Ranveer Singh (2016–2018): Building Brand Awareness

Ranveer Singh was vivo’s first celebrity brand ambassador in India, appointed when the brand entered the market in 2016. His high-energy personality and mass youth appeal were instrumental in driving rapid brand awareness and market penetration during Vivo’s critical early growth years. His association ended in February 2018 when vivo pivoted toward a more premium positioning.

Aamir Khan (2018–2020): The Premium Chapter

In March 2018, Vivo replaced Ranveer Singh with Bollywood’s most selective superstar — Aamir Khan. The appointment, announced alongside the V9 launch, signalled Vivo’s ambition to move beyond mass visibility to premium brand equity. Aamir Khan was chosen for his reputation as a perfectionist — mirroring vivo’s messaging around camera innovation and quality. The association ended in 2020 amid broader India-China geopolitical tensions that led Indian brands to scale back on Chinese company promotions.

Virat Kohli (2021): Cricket’s Ambassador

In April 2021, Vivo India onboarded Indian cricket captain Virat Kohli as brand ambassador — an endorsement that gave the brand extraordinary reach across India’s cricket-passionate audience. Given Vivo’s concurrent title sponsorship of the IPL, Kohli’s presence made Vivo one of the most visible brands in Indian sport during that period.

Why Celebrity Brand Ambassadors Matter to Vivo India

Vivo operates in one of the world’s most competitive smartphone markets, where Samsung, Xiaomi, OnePlus, OPPO, and Realme compete fiercely at every price point. In this landscape, celebrity ambassador campaigns serve three critical functions for Vivo India:

• Product differentiation through emotional storytelling — particularly for the V Series, where ZEISS camera capabilities are brought to life through aspirational couples like Sidharth-Kiara.
• Youth relevance and aspirational connection — Suhana Khan’s appointment for the Y Series directly speaks to the college-going demographic that drives volume in the ₹15,000–₹25,000 segment.
• Premium brand halo — Kiara Advani’s association with top luxury brands extends a premium perception to Vivo at a time the brand is pushing into the ₹35,000+ V Series segment.

FAQs: Brand Ambassador of Vivo India

Q1. Who is the current brand ambassador of Vivo India in 2026?

The current brand ambassadors of Vivo India in 2026 are Sidharth Malhotra and Kiara Advani for the V Series (appointed September 2025), and Suhana Khan for the Y Series (appointed November 2024).

Q2. Who was the first brand ambassador of Vivo in India?

Ranveer Singh was Vivo India’s first major Bollywood brand ambassador, appointed in 2016. He represented the brand for approximately two years before being replaced by Aamir Khan in March 2018.

Q3. Why did Vivo choose Sidharth Malhotra and Kiara Advani?

As a real-life married couple, Sidharth and Kiara naturally embody the V Series’ brand story of connection, expression, and celebrating life’s meaningful moments. Their authentic personal chemistry aligns perfectly with the series’ portrait photography heritage and the campaign’s theme of capturing genuine emotions.

Conclusion

Vivo India’s brand ambassador strategy in 2026 is a well-architected, segment-specific approach that precisely matches celebrity personas to product lines. Sidharth Malhotra and Kiara Advani bring aspiration and genuine connection to the premium V Series. Suhana Khan channels youthful freshness and relatable appeal for the accessible Y Series. Together, they allow Vivo India to communicate with authenticity and relevance across its entire customer spectrum — making them one of the most strategically coherent ambassador rosters in India’s smartphone industry.