Just go on a day without underwear, and you’ll realise the importance of it, and we’re talking about both men and women. This is the very reason why there is always a market for brands to offer underwear in India, and it is like an evergreen market. But not all underwear brands offer the top-notch product that everyone likes, there are some brands that are doing a few things better than others, and that’s why they’re famous in the country. Staying on that note, let’s now talk about the Top 10 Popular Underwear Brands In India 2026 (For Men & Women).
1. Jockey
If a single underwear label retained its popularity in India for several decades, it would definitely be Jockey, and that’s why today it is our number one on the list. Primarily, their popularity among other factors is because of the trust they have earned from Indian buyers for several years. Jockey’s reputation is mainly due to its use of super-combed cotton and stretch fabrics that allow the skin to breathe and are very durable even after many washes. This brand not only covers men’s briefs, trunks, boxer briefs, but also its hipsters and bikini styles for women, and thus it takes care of almost every daily wear requirement.
2. XYXX
XYXX is rapidly emerging as one of the most rapidly expanding innerwear brands in India, and for that reason, it deserves the second place on our list. The brand primarily gained popularity among the younger buyers who are more into contemporary fitting and softer fabrics. XYXX is into micro modal, bamboo cotton, and stretch fabrics that give a much smoother feel than regular cotton. Boxer briefs and stretch trunks top the list of most preferred items from the brand.
3. Calvin Klein
For premium innerwear, globally, very few labels can claim to have the fan base of Calvin Klein, and that is the main reason why we have given it #3 spot. The brand’s simple design and legendary logo waistband still bring a lot of people in India. Calvin Klein is synonymous with top-notch cotton blends and stretch fabrics that give a comfortable fit without being loose. Boxer briefs, trunks, and hip briefs are continually some of its best-selling items. It is true that the prices are a bit steep, but the brand name and quality that doesn’t fluctuate maintain the demand at a high level.
4. Puma
Next in line is Puma, a label that has established its men’s underwear fame largely by comfort and performance. That is the main reason we have ranked it at number four. A lot of people go for Puma underwear while working out, traveling, or having a long workday because of its breathable fabric and stretch support. Its most popular items consist of trunks, boxer briefs, and cotton varieties.
5. Van Heusen
Van Heusen, a very popular brand for apparel in India, has also seen its innerwear line gain a lot of attention, which is why it ranks fifth in our list. The brand is all about neat styles, correct fitting, and trustworthy comfort for everyday use. Its main products are the stretch trunks, cotton briefs, and long-wear boxer briefs. Van Heusen is basically the first choice of working guys who like simple and foolproof innerwear.
6. Clovia
Talking about women’s innerwear in India, it is impossible to think of Clovia without mentioning it and that is the reason why it is ranked sixth here. The brand has made a name for itself by delivering comfort, style, and affordability. Alongside fashionable novelties that attract the youth, the brand also sells regular cotton innerwear. Some of the most popular styles of the brand are hipsters, bikini briefs, boyshorts, and mid-waist cuts. Its wide-size availability and multipack options make it very easy to use on a regular basis.
7. Enamor
Enamor is a brand that really stands out especially if comfort and fit are more important to you than flashy designs and that’s the reason we have ranked it as number 7. The brand has established a great reputation in the premium women’s innerwear category. Enamor primarily concentrates on soft fabrics, standard sizing, and everyday comfort. Some of the brand’s most popular items are cotton hipsters, bikini briefs, and full-coverage options. A lot of working women have a preference for this brand as it is dependable and comfortable for a long time.
8. Zivame
Zivame was initially an online brand only and has today grown into one of the most trusted women’s innerwear brands, landing it the eighth spot on this list. Zivame’s biggest draw is its product variety and size inclusivity. Customers get different coverage options, rises, and fabric choices all in one place. The brand offers choices to cater to almost every need, from basic cotton briefs to period panties.
9. Marks & Spencer
Marks & Spencer has always been synonymous with the high-quality clothing, and their innerwear collection is no exception, therefore it ranks ninth here. The brand puts a lot of emphasis on fabric quality, sewing, and consistent fit. Some of its main key features are cotton blends, modal fabrics, and lace-finish designs. It is generally selected by those buyers who want a premium everyday innerwear that can last a long time.
10. Triumph
Finally, Triumph still deserves to be counted among the top women’s lingerie brands. As a result, we have ranked it at number 10. Triumph has built its name largely on designs that prioritize comfort and fits that give great support and are perfect for everyday wear. Full-coverage briefs, hipsters, and high-waist styles are, and have always been, its main products. Even though the market is becoming increasingly competitive, its brand image and stable quality keep it competitive into 2026.
Conclusion
There you have it. No matter whether you’re a man or a woman in India, you can just stick with any of these brands for your current and future underwear needs, and you’ll be good for the most part. That’s the reason we have included a decent range of brands with decent price ranges as well.