OnePlus has grown from a challenger brand with a community-driven cult following to one of India’s most trusted premium smartphone manufacturers. Since its entry into India in 2014, the brand has relied not just on its devices but also on bold marketing and strategic celebrity partnerships to reinforce its iconic “Never Settle” philosophy. The brand ambassador of OnePlus Mobile in India has changed over the years, reflecting the company’s evolving identity, audience strategy, and product ambitions.
In this article, we cover the complete history of OnePlus brand ambassadors in India — from its earliest Bollywood partnerships to its most recent and expansive multi-celebrity collaboration — and explore how each association has shaped the brand’s identity in the Indian market.
Who Are the Current Brand Ambassadors of OnePlus in India?
OnePlus India has six brand ambassadors, announced on the occasion of the brand’s 12th anniversary in India. The six personalities represent diverse fields — cricket, music, esports, motorsport, and cinema — marking the brand’s most ambitious celebrity roster to date.
Current OnePlus Brand Ambassadors in India
- Jasprit Bumrah — Indian cricket fast bowler
- Smriti Mandhana — Indian women’s cricket star
- Armaan Malik — Bollywood and pop singer
- Jonathan (Jonathan Gaming) — India’s top esports creator
- Kush Maini — Indian Formula 2 racing driver
- Nitanshi Goel — Acclaimed young Bollywood actress
History of OnePlus Brand Ambassadors in India
OnePlus has carefully curated its ambassador lineup over the years, choosing personalities whose values and achievements mirror its own brand philosophy. Here is a timeline of the key ambassador associations in India.
2017–2019: Amitabh Bachchan
OnePlus first entered a high-profile Indian celebrity partnership by signing legendary Bollywood icon Amitabh Bachchan as its brand ambassador. The association leveraged his immense credibility, mass appeal, and timeless stature to build mainstream brand awareness at a time when OnePlus was still carving out its premium smartphone identity in India.
2019: Robert Downey Jr.
In a landmark global move, OnePlus replaced Amitabh Bachchan with Hollywood star Robert Downey Jr. — widely known as Iron Man from the Avengers franchise — to endorse the OnePlus 7 and OnePlus 7 Pro in India and China. The campaign celebrated the disruptive spirit of OnePlus and was one of the first instances of a global entertainment icon being used simultaneously across two of the brand’s biggest markets.
2021: Jasprit Bumrah (Wearables)
OnePlus signed cricketer Jasprit Bumrah as the brand ambassador for its wearables category — which included the OnePlus Watch and OnePlus Band. The 360-degree campaign associated Bumrah’s active lifestyle and sporting discipline with the health and fitness features of OnePlus wearables.
2021: Shahid Kapoor & Mira Rajput Kapoor (Smart TVs)
For its rapidly growing Smart TV category, OnePlus onboarded Bollywood couple Shahid Kapoor and Mira Rajput Kapoor. The campaign promoted the OnePlus TV U1S and highlighted the seamless connected home ecosystem that OnePlus was building, with a focus on family-oriented content and premium home entertainment.
2025: Six New Brand Ambassadors (Smartphones & Devices)
On its 12th anniversary in India, OnePlus announced its largest ambassador cohort ever — six diverse performers across sport, entertainment, music, gaming, and motorsport — under the “Power On. Limits Off” campaign.
OnePlus “Power On. Limits Off” Campaign
The biggest and most ambitious marketing campaign in OnePlus India’s history, “Power On. Limits Off” was announced in December 2025 alongside the launch of the OnePlus 15R and OnePlus Pad Go 2 at the brand’s “Rise as One” event in Bengaluru on December 17. The campaign featured all six new brand ambassadors in a six-part cinematic ad film series — each film dedicated to one personality.
Conceptualised by OnePlus’ in-house team and produced by Kameron, a creative production house based in Helsinki, Finland, the campaign deliberately moved away from conventional high-energy product showcases. Instead, it explored quiet, introspective moments in each ambassador’s personal journey — themes of recovering from injury, dealing with public criticism, preparing for high-pressure situations, and the courage to reinvent oneself.
According to Ishita Grover, Director of Marketing at OnePlus India, the six ambassadors were chosen because they collectively blend sport, art, and technology — each embodying a performance-first approach that aligns directly with OnePlus’ brand identity and “Never Settle” philosophy. The campaign aimed to connect with diverse passion communities across India — from cricket fans and gamers to music lovers and motorsport enthusiasts.
Why OnePlus Chose a Multi-Ambassador Strategy in India
OnePlus’ decision to move from a single brand ambassador model to a diverse six-person cohort is a deliberate reflection of its audience strategy. Rather than relying on one celebrity to represent the entire brand, OnePlus has chosen personalities from six distinct passion communities — cricket, women’s sport, music, gaming, motorsport, and cinema. This approach allows the brand to reach multiple consumer segments simultaneously without diluting its core message.
The strategy also aligns with how Indian consumers, particularly Gen Z, engage with content. They follow creators and athletes across social media, YouTube, and streaming platforms, and they respond more strongly to authentic, community-specific storytelling than broad-appeal mass advertising. By partnering with ambassadors who are deeply embedded in their own communities, OnePlus can deliver hyper-targeted, credible messaging at scale.
Quick Reference: OnePlus Brand Ambassadors in India
| Year | Ambassador | Category |
| 2017–2019 | Amitabh Bachchan | Smartphones (India) |
| 2019 | Robert Downey Jr. | Smartphones (India & China) |
| 2021 | Jasprit Bumrah | Wearables |
| 2021 | Shahid Kapoor & Mira Rajput | Smart TVs |
| 2025 | Jasprit Bumrah, Smriti Mandhana, Armaan Malik, Jonathan Gaming, Kush Maini, Nitanshi Goel | Smartphones & Devices |
Frequently Asked Questions (FAQs)
Q1. Who is the current brand ambassador of OnePlus Mobile in India?
As of 2025, OnePlus has six brand ambassadors in India: Jasprit Bumrah, Smriti Mandhana, Armaan Malik, Jonathan Gaming, Kush Maini, and Nitanshi Goel. They were announced in December 2025 as part of OnePlus’ 12th anniversary celebrations.
Q2. Who was the first brand ambassador of OnePlus in India?
Amitabh Bachchan was among OnePlus’ earliest prominent brand ambassadors in India, associated with the brand from around 2017 to 2019, helping OnePlus build mainstream brand recognition in the country.
Q3. Why did OnePlus sign six brand ambassadors at once?
OnePlus adopted a multi-ambassador strategy to reach diverse passion communities — including cricket fans, gamers, music lovers, motorsport enthusiasts, and cinema audiences — simultaneously, allowing the brand to communicate its “Never Settle” message across multiple consumer segments.
Q4. What is the “Power On. Limits Off” campaign by OnePlus?
Launched in December 2025, “Power On. Limits Off” is a six-part cinematic ad film series featuring all six OnePlus brand ambassadors. Each film explores quiet, personal moments of resilience and reinvention in each ambassador’s journey, tied to the launch of the OnePlus 15R and OnePlus Pad Go 2.
Q5. Has Jasprit Bumrah always been associated with OnePlus?
Jasprit Bumrah first joined OnePlus India as the brand ambassador for its wearables category (OnePlus Watch and Band) in 2021. He was then elevated to a full brand ambassador in December 2025 as part of the six-member cohort for the “Power On. Limits Off” campaign.
Conclusion
OnePlus’ brand ambassador journey in India is a reflection of the company’s own remarkable evolution — from a scrappy, community-first challenger brand to a leading name in India’s premium smartphone market. From the legendary credibility of Amitabh Bachchan to the global superstar appeal of Robert Downey Jr., and now to a powerhouse lineup of six diverse achievers, OnePlus has consistently chosen ambassadors who embody its “Never Settle” spirit.