Motorola is one of the most recognised smartphone brands in India, known for its legacy of innovation, cutting-edge design, and consumer-first approach. As competition in the Indian smartphone market intensifies, Motorola has strategically invested in celebrity brand endorsements to strengthen its identity, connect with the youth, and drive product visibility. The brand has made bold choices in picking ambassadors who embody its core values — style, technology, and boldness.
In this article, we take a detailed look at who is the brand ambassador of Motorola Mobile in India, the campaigns they have fronted, and how these associations have shaped the brand’s identity in one of the world’s largest smartphone markets.
Who Is the Brand Ambassador of Motorola Mobile in India?
Motorola’s brand ambassador strategy in India is not limited to a single face. The company has adopted a category-specific approach, appointing different celebrities for its smartphone and devices lineup. As of 2025, Kriti Sanon serves as the lead brand ambassador for Motorola’s smartphone range — particularly the premium Razr and Edge series — while Rasha Thadani has been brought on board as the face of Motorola’s newly launched laptops and tablets in India.
Current Brand Ambassadors of Motorola in India:
- Kriti Sanon — Brand Ambassador for Motorola Smartphones (Razr & Edge Series)
- Rasha Thadani — Brand Ambassador for Motorola Laptops & Tablets (Moto Book 60 & Moto Pad 60 Pro)
Kriti Sanon: The Face of Motorola Smartphones in India
Kriti Sanon — Motorola’s Lead Brand Ambassador (2023–Present)
Kriti Sanon, one of Bollywood’s most popular and versatile actresses, was officially announced as Motorola India’s brand ambassador in 2023 during the launch event of the Motorola Razr 40 and Razr 40 Ultra. Her appointment marked a significant moment in Motorola’s renewed push to capture the premium and mid-premium smartphone segment in India.
Launch Campaign: “Flip the Script” (2023)
Kriti Sanon’s debut as Motorola’s brand ambassador was tied to the “Flip the Script” campaign, launched alongside the Motorola Razr 40 Ultra and Razr 40. The campaign centred on the idea of redefining norms and challenging the status quo in the smartphone market — a message aligned with Motorola’s foldable phone ambitions in India. Two TVCs featuring Sanon were released as part of this campaign, each showcasing the sleek foldable design, premium build, and innovative features of the Razr series.
Campaign: “Intelligence Meets Art” (2024)
In early 2024, Motorola launched a new TVC titled “Intelligence Meets Art” ahead of the global launch of the Motorola Edge 50 Pro. The commercial featured Kriti Sanon alongside Bollywood actor Babil Khan, with Sanon representing the brand’s human spirit and Khan portraying an AI ally. The campaign creatively blended artificial intelligence and artistic expression to showcase the advanced AI features of the Edge 50 Pro, reinforcing Motorola’s positioning as a lifestyle-tech brand at the forefront of AI innovation in smartphones.
Campaign: “Hello Colours. Hello AI” (2024)
One of Motorola’s most celebrated campaigns in India, “Hello Colours. Hello AI” was launched during the festive season of 2024 and featured a modern, groovy recreation of the iconic Bollywood song “Rangeela Re.” In this vibrant TVC, Kriti Sanon danced through colourful sets to highlight Motorola’s Pantone-curated colour portfolio — a partnership that has set the brand apart in the design-first smartphone segment. The campaign also spotlighted Motorola’s AI camera features and generative AI capabilities across its premium range, including the Edge 50 Pro, Edge 50 Fusion, Edge 50 Neo, Moto G85 5G, and Moto G64 5G.
The festive campaign was a strategic effort to appeal to Gen Z consumers who value self-expression, individuality, and style — traits that Motorola has built its brand identity around. Kriti’s energy and screen presence brought an authentic vibrancy to the campaign that resonated deeply with Indian audiences.
Rasha Thadani: The New Face of Motorola Laptops & Tablets in India
Rasha Thadani — Brand Ambassador for Moto Book 60 & Moto Pad 60 Pro (April 2025)
In April 2025, Motorola expanded its product portfolio beyond smartphones by entering the laptop and tablet space in India. To mark this milestone, the brand announced rising Bollywood actress Rasha Thadani as the face of its newly launched Moto Book 60 laptop and Moto Pad 60 Pro tablet.
Campaign: “Colour Me Moto” (April 2025)
The debut campaign for this association was titled “Colour Me Moto,” centred around Pantone-inspired, vibrant colour options for the Moto Book 60 laptop — a direct contrast to the typically grey and silver aesthetic of most laptops in the market. The TVC featured Rasha Thadani bringing life to a dull subway scene as she danced through the aisles holding the vividly coloured Moto Book 60, turning heads and symbolising how Motorola’s devices are designed to stand out. Available from April 17, 2025, the campaign was both a product launch vehicle and a brand statement about the company’s expansion into lifestyle computing.
The annual collaboration commits Rasha to featuring in multiple promotional campaigns across both the Moto Book 60 and Moto Pad 60 Pro, helping Motorola build awareness and aspirational appeal among students, young professionals, and digital creators.
Motorola’s Celebrity Ambassador Strategy
Motorola’s approach to brand ambassadorship in India reflects a well-thought-out segmentation strategy. Rather than using one ambassador across its entire product range, the company pairs specific personalities with specific product categories. Kriti Sanon continues to lead the premium smartphone campaigns, especially for the iconic Razr foldable series, while Rasha Thadani champions the brand’s newer computing products aimed squarely at Gen Z. This targeted approach allows Motorola to craft messaging that feels authentic and relevant to each product’s audience.
The brand has also demonstrated an understanding of the power of festive marketing in India, deploying major campaigns with its ambassadors during key purchase seasons such as Diwali, reinforcing product launches with high-energy, culturally resonant content that travels well across TV, digital, and social media platforms.
Impact of Brand Ambassadors on Motorola’s India Market Performance
The association with high-profile ambassadors has had a measurable impact on Motorola’s brand perception and market momentum in India. The company has consistently reported strong growth in the premium smartphone segment and has been recognised as one of India’s fastest-growing smartphone brands. The lifestyle-tech positioning — elevated significantly through the Kriti Sanon campaigns — has helped Motorola differentiate itself in a market crowded with competitors.
Motorola’s global partnership with Pantone, brought to life through ambassador-led campaigns, has reinforced the brand’s design credentials and deepened its connection with consumers who treat their smartphones as an extension of personal style. This dual emphasis on technology and aesthetics — consistently communicated through the work of its brand ambassadors — has positioned Motorola as a premium aspirational brand rather than just a functional device maker.
Frequently Asked Questions (FAQs)
Q1. Who is the current brand ambassador of Motorola Mobile in India?
Kriti Sanon is the brand ambassador of Motorola Mobile (smartphones) in India, a role she has held since 2023. Rasha Thadani serves as the ambassador for Motorola’s laptops and tablets, joining in April 2025.
Q2. When did Kriti Sanon become Motorola’s brand ambassador?
Kriti Sanon was officially announced as Motorola India’s brand ambassador in 2023, during the launch of the Motorola Razr 40 Ultra and Razr 40.
Q3. Which Motorola products does Kriti Sanon endorse?
Kriti Sanon primarily endorses the Motorola Razr foldable series and the Edge premium smartphone series, appearing in campaigns such as “Flip the Script,” “Intelligence Meets Art,” and “Hello Colours. Hello AI.”
Q4. Why did Motorola choose Rasha Thadani as ambassador?
Rasha Thadani was chosen for her strong Gen Z connect, energetic persona, and modern outlook — qualities that align with Motorola’s vision for its newly launched laptop and tablet products aimed at India’s younger, digitally native audience.
Q5. What is Motorola’s marketing strategy in India?
Motorola follows a lifestyle-tech brand strategy in India, emphasising premium design (through a global Pantone partnership), AI-driven features, and youth-centric ambassador-led campaigns to appeal to Gen Z and urban millennials.
Conclusion
Motorola’s brand ambassador strategy in India is a clear reflection of its broader vision — to be seen not just as a technology company, but as a lifestyle-tech brand that resonates with the aspirations of modern Indian consumers. With Kriti Sanon leading the charge for its flagship smartphones and Rasha Thadani championing its new computing devices, Motorola has built a diverse, youth-oriented ambassador portfolio that effectively communicates its message of style, innovation, and performance.
As the Indian smartphone and personal computing market continues to evolve, Motorola’s investment in compelling celebrity partnerships will remain a key pillar of its growth strategy in one of the world’s most dynamic technology markets.